Privacy Policy

Effective date: May 2026

Overview

Imbas is an AI behavioral measurement company. This Privacy Policy explains what information Imbas collects through the site, how it is used, and what choices you have.

Information we collect

Imbas may collect:

  • Email addresses submitted through signup forms on the site.
  • Information you send directly by email, such as your name, email address, organization, and message content.
  • Basic technical and log information collected by hosting providers, such as IP address, browser type, pages visited, referring URL, and timestamps.
  • If Field Notes or /briefing is powered by Ghost Members, information processed through that service, including email address, subscription status, labels or tags, and email engagement data.

Imbas does not intentionally collect sensitive personal information, such as government ID numbers, financial account details, precise health records, or similar categories of sensitive data.

How we use information

Imbas uses collected information to:

  • Send Field Notes, launch updates, early access notes, or other Imbas communications you request or subscribe to.
  • Respond to inquiries.
  • Operate, maintain, and secure the site.
  • Understand basic site performance and interest in Imbas.
  • Improve Imbas content, methodology, and communication.

How information is shared

Imbas may share information with:

  • Hosting providers that operate the site.
  • Email and newsletter infrastructure used to send communications.
  • Ghost or Ghost Members, if configured for Field Notes or /briefing.
  • Professional service providers if needed, such as legal, security, or technical support providers.
  • Authorities or other parties when required by law or to protect rights, safety, or security.

Imbas does not sell personal information.

Cookies and analytics

The static Imbas site does not currently use analytics tools, advertising pixels, or behavioral ad tracking. If analytics, cookies, or tracking tools are added later, this policy will be updated.

Ghost and Field Notes

If /briefing is powered by Ghost, newsletter signup and membership functionality may be processed through Ghost. You can unsubscribe from emails using the unsubscribe link in any email or by contacting Imbas at brendan@imbaslabs.com.

Data retention

Imbas keeps email, signup, and contact information for as long as needed to operate Field Notes, respond to inquiries, maintain records, or comply with legal obligations. You may request deletion of your information.

Your choices

You may:

  • Unsubscribe from emails using the link in any message.
  • Request deletion of your information.
  • Request correction of your information where applicable.
  • Contact Imbas at brendan@imbaslabs.com.

California privacy note

Imbas operates from California. Imbas does not sell personal information. Imbas does not knowingly share personal information for cross-context behavioral advertising. If you are a California resident and have questions about your information, contact brendan@imbaslabs.com.

Children’s privacy

The site is not directed to children under 13. Imbas does not knowingly collect personal information from children under 13. If you believe a child has provided information to Imbas, contact brendan@imbaslabs.com.

Security

Imbas uses reasonable administrative, technical, and organizational measures to protect information. No internet service is perfectly secure.

International users

If you access the site from outside the United States, your information may be processed in the United States or wherever Imbas or its service providers operate.

Changes to this policy

Imbas may update this Privacy Policy from time to time. The effective date at the top of this page will be updated when changes are made.

Contact

Questions about this policy: brendan@imbaslabs.com